A Rose by any other name would smell like a Lemon

The outrageously photogenic Millennium Biltmore Hotel set the stage for the 34th Annual Roses and Lemon Awards presented by the Downtown Breakfast Club.

biltmore

table

One of my favorite things about attending these tony affairs is running into some of LA’s movers and shakers such as Wade Killefer, design principal of Killefer Flammang Architects, who was one of the presenters, and the principals of SRK Architects, Inc.

lemons

For the uninitiated, the fun-filled and sometimes snarky Roses and Lemon Awards have been presented by the Downtown Breakfast Club (DTBC) since 1981 to acknowledge projects that have contributed to the improvement of downtown’s working, living and social environment. A Lemon Award is bestowed on any project, individual or organization which members feel has created a “sour” impact on the quality of life in downtown.

The DTBC told the audience of some 400 real estate influentials that there was no mystery about the positive new ideas and trends emerging to enhance living and working downtown. Winning a Rose was the Grand Park New Years Eve Celebration, which was hailed as a remarkable example of Los Angeles coming together, drawing over 25,000 attendees.

trumpets

Merry trumpeters ready to toot triumphantly as Roses winners are announced. The sole Lemon receives a sour wail.

Receiving Roses in the Downtown Rose Garden category were two schools: Ninth Street Elementary School and the new Metro Charter Elementary School, a parent-founded school serving 138 K through second grade students designed for a highly diverse student body. The audience also enthusiastically applauded the Rose presentation to Spring Street Parklets, stylish mini-parks fashioned with planters, benches and exercise bikes between 6th and 7th streets.

melani&wade

Home Sweet Home Presenters: Left: Melani Smith, President and Principal, Planning and Urban Design at Melendrez; Right: Wade Killefer, Design Principal at Killfer Flammang Architects.

In the Home Sweet Home category, 1111 Wilshire garnered a Rose in the market rate class while Star Apartments took top honors in the affordable sector. Developed by the Holland Partner Group, the 1111 project, designed by Nadel Architects, includes a seven-story building and a wide array of on-site dining and recreational amenities. It is virtually a village unto itself. Inside its modern exterior, the building offers 210 apartments with traditional walls rather than open-space loft interiors. The Star Apartments won their Rose for the unusual utilization of 102 pre-fabricated modular units mounted on a cantilevered podium structure. In addition, the entire15, 000 square-foot second floor is a repurposed automobile parking deck, which serves as a recreational and wellness center for the residents.

restaurants

Kathy Faulk and Shirley Spinelli present the Eat, Drink, Repeat category.

Winning a Rose in the Urban Essentials category was Urban Radish, a 8,200 square-foot grocery store with farm, ranch and artisan-supplied foods. The store includes an outdoor patio with picnic tables where visitors can enjoy the deli-prepared specialties. The restaurant category, dubbed Eat, Drink, Repeat, was divided into Destination and Neighborhood designations with Roses, respectively, going to Terroni and The Must.

jimandhalJPG

The Lemon was awarded to Trader Joe’s for turning down the opportunity for a DTLA location. Presenters: Left: Jim White, Paramount Pictures Right: Hal Bastian, Downtown Center Business Improvement District.

Although The Downtown Breakfast Club was overwhelmingly delighted with the course of new development trends downtown, as usual, it also found something to justify its notorious Lemon Award: the refusal of Trader Joe’s to open a store downtown. “It’s rather baffling,” the Club said, noting “Ralph’s is here, Smart & Final is here, Wal-Mart is here, the Grand Central Market is here–but not TJ’s.

group

The Downtown Breakfast Club is an organization of professionals whose main purpose is to recognize, foster and encourage the orderly and planned growth of Downtown Los Angeles. 

According to the event’s co-chairs, public art consultant Michelle Isenberg and technology design consultant June Bardwil, the Awards drew the biggest audience in its 34-year history.

All photos by Kyrian Corona.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s